AI is the future. But so are we.

I’m investing a lot of time now in AI video and audio storytelling. AI is not perfect but it’s getting there. And we’re learning what it’s good at and what it’s not.

The good news is this, as far as things stand today, the most important element in AI storytelling is the human element. But let’s start with the positive, and it’s a big positive.

Imagination took a big leap

It’s not that working with AI has made me more imaginative, it’s that I feel less inhibited to think big than I might have done in the past.

Budget is always a concern in video production, even if you’re on a big budget. And that budgetary concern can limit the imagination. What people often don’t tell you is that AI can be time-intensive, to get a professional result, but compared to the old way of producing material, it’s so much cheaper.

So, this enables you to think bigger, take narrative leaps which used to be prohibitive, take the viewer on a journey that’s even more stimulation.

Here’s a commercial I made. There’s an acupressure mat, favoured by David Beckham and Pink. Before AI, I made an ad for it featuring what customers were saying, that when you first got on it was painful, but after twenty minutes it felt like you were floating in clouds.

Below, you can see how I treated the idea in the ad made before AI, and then how I treated it after AI.