Being good on camera is THE most important skill you can develop for your business in this social media age. With 85% of all internet traffic being video, you can't shy away from putting yourself in front of a camera. It will affect the success of your business, no doubt. But as I don’t know what your product is, and other elements of your business, I can’t guarantee more sales. But make no mistake, without making an effort to be good on camera, you’re giving yourself an almighty handicap.